PROMAX is LEECHI’s performance component brand, strategically positioned for the mid-to-high-end bicycle market. Our growth follows a bottom-up approach-starting with riders and consumers. By earning trust and loyalty on the road, we build real demand that ultimately drives adoption by leading bicycle manufacturers. This strategy is designed to strengthen PROMAX’s global recognition and long-term brand differentiation.

At the core of PROMAX is a simple belief: essential components should deliver uncompromising performance. Through sports marketing-such as partnerships with world-class athletes and major cycling events-supported by consistent media exposure and professional editorial recognition, we continue to expand PROMAX’s presence and credibility worldwide..