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| Home＞About Leechi＞Promax Brand Story |
| PROMAX Brand |
| Promax Brand is
founded by Leechi Ent.. Leechi Co. officially registered
the trademark in 1990 (Taiwan and USA), and won the golden
global award in 1997. |
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| Top3 Europe cycle
group adopted PROMAX brand among their top-to-middle class
product lines. US based Diamondback also adopted PROMAX
brand for their top-to-middle class bicycles. USA Leader,
TREK, use PROMAX components for their products. In 1999,
Mongoose used PROMAX Brake system in their middle-class
product lines. Pacific Cycle also use Promax brake systems
in their top lines. |
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| How we promote our
own brand? (1) PROMAX is focus on middle to high product
groups. We will promote our brand from customers to product
manager. PROMAX brand will also internationalize like other
famous sports brand. Moreover, we will support major cyclist
to show our professional in the bike business. (2) PROMAX
will become the name of the highest quality bike parts.
With most specialized patented design to fulfill a safety,
healthy, and comfortable riding experience. |
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| CI for PROMAX attached |
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| The CI stand for
(1) Circle means unity, LEECHI Co. demonstrate the unity
with harmony (2) The “P” Logo looks like a cyclist. It means
that we own the spirit of “ Firm steps to the excellent”
(3)In PROMAX , ‘PRO’ means professional, ‘MAX’ means maximum.
Therefore, the true meaning of PROMAX brand are professional
and maximum innovation. |
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